In 2010, for its new men’s range, L’OCCITANE drew on a completely new source of inspiration: an extraordinary valley, with a rare and protected, rich natural environment that is home to over 2,200 plant species. Its name is the Verdon valley. A spectacular sight in Haute-Provence, the Verdon river has carved out an exceptional natural environment, offering a unique setting for outdoor activities. Sea-buckthorn, genepi, mint and spring water are brought together in ultra-fresh formulas for men, to capture the invigorating sensations of outdoor water sports!
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